Smoke

Smoke

Tobacco enjoyment is as individual as the international markets. Use our know-how to inspire with unique flavours.

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Shisha

Shisha

A Persian tradition has become an urban trend. Which we are happy to reignite for you again and again with innovative aroma concepts.

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Smoke free

Smoke free

We are also at home in young segments: with creations for snus, chewing tobacco and snuff as well as for paan masala, kreteks or bidis.

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Vape

Vape

We have accompanied vaping from the very beginning. And will continue to do so in the future: with our growing
e-Liquid portfolio from hundreds of flavours.

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Drinks

Drinks

What does a summer evening taste like? Can you reinvent the cherry? We develop innovative ideas and concepts according to your wishes.

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Tea

Tea

Tea in its diversity inspires the world. Together with you, we are constantly developing innovative creations for the growing market.

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WE FLAVOUR THE WORLD

Welcome to Hertz & Selck

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Flavours are our DNA

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Messen & Events

TPE Las Vegas 2025

TPE Las Vegas 2025

Messen & Events

World Shisha Dubai 2025

World Shisha Dubai 2025

Messen & Events

World Vape Show 2025

World Vape Show 2025

Messen & Events

InterSupply 2025

InterSupply 2025

Messen & Events

WT Middle East 2025

WT Middle East 2025

Company

We transform flavours into emotions for you

We are Hertz & Selck.
WE FLAVOUR THE WORLD is not only our claim, but also our promise to inspire the world with flavour creations. We develop distinctive premium flavours for the tobacco, vape and beverage industries. Always full of passion and entirely according to your wishes. With state-of-the-art technology and a 90-year tradition. The result? Indulgence, made in Germany.

Services

We can do that for you:

Creation

Whether tobacco, shisha, vaping or drinks: we create tailor-made flavors in premium quality for you.

Modification

You want to develop your product further? We know the markets and respond to your wishes.

Application

If you wish, we can support you with additional services, such as product applications.

Career

Work for us?
Get a taste for it!

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Simply select your interest and region and we will get back to you.

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