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WE
FLAVOUR
THE
WORLD

FLAVOURS
Smoke
smoking
Vape
vaping
Drinks
drinking
Tea
tea
EVENTS
Thursday, 14.09.2023

InterSupply 2023

Dortmund Congress Centre - Dortmund, Germany

Monday, 27.11.2023

WT Middle East 2023

Dubai World Trade Centre - Dubai, United Arab Emirates

Company & Competencies
We flavour the world

We are

Hertz&Selck

Innovative flavour concepts and a passion for creation: welcome to Hertz&Selck.

We develop premium flavours for the tobacco, shisha, vaping, alcoholic and non-alcoholic beverages and tea sectors to your exact specifications and in close collaboration with your creative teams. We transcend the ordinary to offer you bespoke solutions precisely tailored to your needs. Our work is not about meeting your expectations – in everything we do we aim to exceed them.

Our services combine a passion for good taste with personal commitment and deep creativity. We unite 90 years of experience and the highest level of flavour expertise with unique insight into markets and current legislation worldwide. We deliver complete concepts from idea to final product including application samples. And we ensure that flavour becomes an unforgettable experience.

We invite you to discover our company, our teams and our creativity – on our website and at our headquarters in Hamburg!

Flavours Production International Contact
Company video

Flavours are
our DNA

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Our Expertise

People with
great taste

A passion for flavour, quality and good taste: that is our team in a nutshell. They develop flavours as well as ideas and innovations. Their technical expertise and experience are a guarantee for the quality of our products – and yours.

We firmly believe that a product can inspire pleasure and enjoyment before it even launches on the market. So when you communicate with Hertz&Selck, you’re not dealing with departments but with individuals. Apart from being absolute experts in our field, Hertz&Selck is a group of people with great skills and incredible commitment to what they do – which is to create products that excel.

Worldwide expertise

Global markets, regional legislation and local consumer preferences are all things we are profoundly familiar with, and it’s one of the reasons our flavours are so successful. We ensure that your products are a perfect match for consumer desires, while also complying with all market demands. Thanks to our expert legal department we are in a position to provide comprehensive legislation advice on a broad range of topics, whether it’s TPD, clean labelling or correct declarations.

Uncompromisingly good

High-quality flavours require carefully selected ingredients and processes. That’s why we use nothing but the very best raw materials and take a rigorously uncompromising approach to quality control and product safety so that we can offer you consistently high standards.

A finger on the pulse of change

Markets evolve, trends emerge, legislation adapts and standards rise. Our customers need to be in a position to respond swiftly to change. We ensure fast, dependable processes: from the development of flavours and on-going improvements, the provision of samples and fast delivery, from formulations to legal assessments. Our customers have an eye on the future – and we not only accompany them, we also clear the path.

Passionately focused

At Hertz&Selck, we are fully dedicated to our passion: tobacco. With our extensive knowledge of flavour specifications and the taste preferences of our target brands, we create tailor-made solutions for every customer.

Sustainable commitment

Management and sales teams, flavourists and application technology experts: all our in-house staff support and advise our customers, from the initial idea to the final concept, the finished product and its market launch. From order to order, from year to year: we remain reliable, creative and experienced partners.

A family company with its sights set on the future

1931

Hamburg, harbour city, centre of commerce: in 1931, the merchants Alfred Hertz and Carl Selck founded what was to become one of the most famous tobacco flavouring companies in the world. Their portfolio included essential oils, fruit concentrates and dried fruit for the food industry.

 

1937

Hertz&Selck started experimenting with tobacco flavours, thus embarking on a course that would take them into a bright future. The company headquarters were in an urban commercial district in Glashüttenstraße – but only for 11 years: in 1948 the company relocated to the nearby Bellealliancestraße.

1957

The business remained in the family: Günther Hertz, cousin of founder Alfred Hertz, was a limited partner when Joachim Hertz, Alfred’s son, joined the company. During Germany’s economic miracle, he systematically expanded the tobacco flavouring division and the company’s fortunes were further buoyed by the great demand for “American Blend” cigarettes. Sales of tobacco flavours accounted for 20 per cent of the company’s business.

Founder Carl Selck retired and emigrated to America.

1966

After nine years in the company, Joachim Hertz was appointed managing director, a post he held until 1995. Tobacco flavourings now accounted for 90 per cent of sales.

1972–2005

Felix Schiffer was appointed limited partner and managing director until 2008, when he handed over to the next generation. Since 2001, Jan Hertz (right), son of Günther Hertz, has been limited partner and managing director; in 2005 Lutz Dörning (left) was appointed managing director.

2012

The last relocation – for the time being: Hertz&Selck’s headquarters and production facility opened up at the new location in Tarpenring 23 in the vicinity of the airport on a site large enough to accommodate future extensions.

2013

The company set up a dedicated beverage division.

2018

Work started on the new building for the extension of the production facilities at Tarpenring 23. Hertz&Selck has become one of the most successful medium-sized producers of premium flavours in the world.

2020

After 15 years at the helm, managing director Lutz Dörning retired. His successor is Nils Neugebauer (picture), who now manages the company with Jan Hertz.

2021

On the occasion of the company's 90th anniversary: relaunch of the company logo including the corporate identity. In this context, a new claim was also published, which once again underlines the internationality of Hertz & Selck.

2023

After 22 years, Jan Hertz hands over his position as Managing Director to his successor Bianca Hinrichsen, who now runs the company together with Nils Neugebauer.