WT Asia 2025

Cannabis isn't just a plant - it's a cultural icon that has inspired generations. From the jazz bars of the 1930s to global acceptance in the 21st century, cannabis has found its place in pop culture. But how has this connection evolved over the decades, and why does it still play such a central role today?

Terpenes are much more than just simple fragrances. These organic compounds are found in many plants and are responsible for their characteristic aromas. They protect the plant from pests, regulate plant growth and attract pollinators. In the cannabis plant, terpenes not only shape the sensory experience, but also have a significant effect on consumption itself.