When a master distiller becomes a flavorist, centuries-old tradition meets molecular precision. In this interview, Paul Brusdeilins explains how Hertz & Selck is pushing the boundaries of sensory analysis – from perfect distillate replication to the complex architecture of non-alcoholic spirits.
In an industry that must reinvent itself amidst dynamic regulations and cultural differences in taste, application expertise is the decisive competitive advantage. Our Flavor Artist and Application Manager, Oliver Schwarzer, provides insights into the technical precision work behind the scenes at Hertz & Selck in this interview.
In our expert interview, Harck Nissen provides insights into the master plan "Mission 2031". We discuss the tripling of photovoltaic capacity, the pragmatic North Frisian spirit behind the strategy, and why "sustainability for future generations" must be the goal of every modern production process.
A new product is quickly consumed but difficult to perfect. While trends are often driven by short-term effects, sensory and technical quality determine a product's long-term place in the product range. This article analyzes the crucial factors influencing concept clarity, recipe stability, and economic scalability.
What exactly is meant by the "flavor ban" and what consequences would it really have for the vaping market? This article contextualizes the current debate, shows the differences between flavor bans, ingredient restrictions, and single-use regulations, and explains what this means for manufacturers, brands, and product development.
Why do some vape flavors end up in the cupboard after just a few days, while others become a true all-day vape? The key isn't maximum intensity, but the right balance.
We continue to be involved in the network for voluntary environmental and climate protection, demonstrating that sustainable business practices in Hamburg are not an extra, but part of our understanding of quality.
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