Hamburg, Germany – September 28, 2026 – Hertz & Selck, the Hamburg-based flavor manufacturer known for its high-quality flavor solutions, has officially launched its new platform specifically designed for beverages: Hertz & Selck Rocks. With the launch of this specialized website, the company is creating a tailor-made digital platform that focuses entirely on the development, formulation and refinement of beverage flavors, thereby underlining its strong commitment to expanding its global beverage segment.

The introduction of „www.hertz-selck.rocks“This marks a strategic milestone for the manufacturer. The platform is designed as a specialized point of contact for B2B customers – from product developers and R&D managers to purchasing decision-makers – who are looking for reproducible, high-quality flavor concepts that work reliably in the final product.”.

Strategic growth and market understanding

Modern beverage formulation requires more than just standard flavor components; it demands a partner who understands the changing market dynamics and evolving sensory expectations.

„With Hertz & Selck Rocks, we are giving our beverage expertise the targeted space it deserves,“ explains Michael Möller. „This market launch directly reflects our ambition to further expand this segment. Our goal is to support beverage brands worldwide with even greater focus, tailored creativity, and the in-depth industry knowledge required to successfully move from the initial concept to a market-ready product.“

Technical precision in the laboratory

A key focus of the new platform is the seamless transition from the laboratory bench to industrial production. Hertz & Selck places great emphasis on technical precision and strict reproducibility to ensure that flavor profiles remain absolutely stable in complex liquid matrices.

„A great beverage concept requires flawless technical execution,“ says Paul Brudeilins. „In the lab, we don’t just focus on the top notes; we analyze how an aroma behaves over time within the specific beverage matrix.“

A comprehensive platform for liquid solutions

Hertz & Selck Rocks covers the entire development process across various beverage categories, including soft drinks, spirits, and functional beverages. True to the company's core philosophy, all solutions prioritize quality, technical reliability, and regulatory compliance, thereby minimizing formulation risks for manufacturers.

The new platform is now online and open to industry professionals interested in shared insights and advanced flavor development.

Further information can be found at: hertz-selck.rocks

About Hertz & Selck:

Hertz & Selck is a leading aroma and flavor manufacturer based in Hamburg. The company stands for high-quality aromas and in-depth formulation expertise "Made in Hamburg"—true to its brand promise "WE FLAVOUR THE WORLD." With a clear focus on premium and innovative taste experiences, Hertz & Selck serves global B2B customers in the demanding application areas of beverages, nicotine, and tobacco. As a member of the Hamburg Environmental Partnership, the company combines technological precision and laboratory expertise with responsible, sustainable business practices.

Press contact:

Hertz & Selck GmbH & Co. KG, Tarpenring 23, 22419 Hamburg

Your contact person: Heiko Thedens

• Telephone: +49 [0]40-43 25 76-0
• E-mail: info@hertz-selck.com