Messen
Highlights and trends
The trade show impresses with its broad range of content: It brings together mechanical engineers, raw material suppliers, and flavor experts under one roof. A particular focus is on:
Visit us at booth no. 8065, where our teams will demonstrate live how premium flavorings are efficiently used in tobacco and related consumer products. Experience:
Voices from practice
"Dubai is a hotspot for international tobacco trends – and WT Middle East is one of the most important platforms. The demand for products with differentiated flavors is enormous. Here we can demonstrate how our flavors are specifically designed for regional markets."
Dubai in numbers
Hertz & Selck at the WT Middle East
Contact
product
FAQ
You can find us at booth K15. Our booth was designed as a central meeting point for innovations in the shisha segment, to provide our customers with easy access to professional exchange with our development team.
Our leading flavorists and application experts, who specialize in the development and modification of smoke and shisha flavors, will be present at our booth at Shisha World 2026. Our experts from Hertz & Selck look forward to an engaging exchange.
Tarek El-Achmar - Managing Director Hertz & Selck Middle East
Heiko Thedens - Director of Marketing & Communications
Margret Potrus - Key Account Manager
Klaus Feldmann - Senior Sales Manager
Christoph Rüger - Sales Manager
Our focus is on developing heat-stable, long-lasting flavor profiles and ensuring regulatory compliance for the MENA market. We will demonstrate how we optimize classic and innovative hookah flavors for maximum flavor intensity and optimal burning performance.
At Hertz & Selck, we value continuous and personal support. Your direct contact in the MENA region is Tarek El-Achmar, Managing Director of Hertz & Selck Middle East.
Furthermore, our entire team of experienced aroma experts is at your side and will provide comprehensive support – from the first creative idea to the successful market launch of your product.
At Hertz & Selck, we value continuous and personalized support. Your direct contact in the MENA region is Tarek El-Achmar, Managing Director of Hertz & Selck Middle East. He ensures short, efficient communication channels and the smooth handling of all subsequent projects and long-term partnerships.
Furthermore, our entire team of experienced aroma experts is at your side and will provide comprehensive support – from the initial creative idea to the successful market launch of your product.
Our experts are available for discussions. We provide insights into how we proactively adapt our formulations to new international and local regulations to ensure full regulatory compliance and thus the long-term marketability of your products.
Our international logistics structures and standardized production processes guarantee scalable supply for our customers. Speak to us at our booth to learn more about supply chains and order processing for your target market.
Services
We develop individual liquid recipes according to your specifications – tailor-made, market-oriented and with the goal of becoming your next top seller.
Whether product optimization or adaptation to new regulations – we modify your flavors quickly, reliably and in line with market requirements.
The right solution for every application: We precisely test and adjust your flavors for PODs, disposables, MTL or DL – including sample shipment and application tests.
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