Produkte

Vape

We have accompanied vaping from the very beginning. And will continue to do so in the future: with our growing
e-Liquid portfolio from hundreds of flavours.

Products

Innovative flavors for a young market

The vape market is young, fast-moving and always changing. Every brand and every manufacturer wants to stand out and present the next unique top seller. We have accompanied vaping from the beginning and have developed further with the increasing demands on aroma creations and the emergence of various devices. Today we can offer you an e-liquid portfolio with a variety of marketable and thoroughly evaluated flavors. In addition, we are happy to support you with our in-house flavorist vape team in order to create innovative and balanced recipes and tailor them to your specific end application according to your wishes.

Voices from practice

“Vape is not just consumption, vape is a way of life that brings many people together.
It’s always fascinating when we work with our customers to create something that so many people around the world will later enjoy.”

Sina Axmann, Sales Manager

01 - 01

At a glance

What we are happy to develop for you:

  • Development of diffuse aromas for liquids
  • Individual aroma creations
  • Distinctive flavor profiles
  • Flavor adaptations to different hardware
  • Adaptation of flavors to legislative requirements

our advantages

This is how we work for you:

Creative

Our aroma creations are created entirely according to your ideas.

Experience

We have over 95 years of experience, which we are happy to use to fully support you.

Reliable

Our team offers a variety of services, such as legislative advice.

Solution-oriented

We always react
promptly and flexibly to your wishes.

Messen & Events

WT Asia 2026

WT Asia 2026

Our services, briefly explained

Vape

Are you looking for a new flavor combination for your product? Then you are exactly right here. We develop complex and individual liquid recipes for you based on your key data such as taste, end use or legislative requirements.
Our in-house flavorist vape team knows the high demands of consumers and works closely with you to create a balanced and distinctive flavor composition. This means that each of our jointly developed creations has the chance to become your new top seller and shake up the market.

Do you want to optimize your product, further develop it or modify it due to legal conditions? We know the current market requirements and respond to your wishes. Whether concentrating flavors or a quick reaction to changing regulations - you've come to the right place.

In order to achieve the perfect taste experience, each vaping application such as POD systems, disposables, MTL or DL requires its own dosage and fine adjustment of the flavors and additives. We support you with our services, such as free shipping of flavor samples and the creation of recipe combinations with corresponding application samples for testing your product application. In addition, all flavors are tested in the final application for solubility, color, taste and dosage and approved by a panel of experts.

All certificates

Our quality management for you: excellent.

ISO 9001 certification

The industry's demands on the quality of our products are high - just like our own standards. ISO 9001 certification is internationally recognized as a sign of excellent quality management. We are proud to have received this award again and that you can rely on us.

FSSC 22000 certification

The FSSC 22000 certification is a globally accepted proof of a comprehensive food safety management system. So that we can guarantee you raw materials and products of first-class premium quality, we regularly receive awards in this area.

Certification according to the EU organic regulation

The organic certification guarantees that all European requirements are met in order to be able to offer you organic flavors. All processes from development to the flavor ready for shipping are based on the high standards of the EU organic regulation for our organic products. Organic control body: DE-ÖKO-072

Quality promise

Quality and reliability are
our trademarks.

With us you will receive the highest quality and comprehensive advice that you can rely on. We are only satisfied when our product exceeds your expectations and it has been fully tested for its intended use. If you wish, our competent team will support you with a wide range of services from the idea to the launch.

Newsletter

Magazine

News that moves our world.

May 9, 2026

Expert interview: A look behind the development of modern vape flavors

In an industry that must reinvent itself amidst dynamic regulations and cultural differences in taste, application expertise is the decisive competitive advantage. Our Flavor Artist and Application Manager, Oliver Schwarzer, provides insights into the technical precision work behind the scenes at Hertz & Selck in this interview.
read more
April 22, 2026

Flavor ban: How does it affect vaping?

What exactly is meant by the "flavor ban" and what consequences would it really have for the vaping market? This article contextualizes the current debate, shows the differences between flavor bans, ingredient restrictions, and single-use regulations, and explains what this means for manufacturers, brands, and product development.
read more

FAQ

The most important questions and answers

  • How does the development process for a new vape flavor work?

    We develop customized concepts for our clients that stand out from standard solutions and enable market differentiation. For the development of new vape flavors, we follow a clearly structured process that begins with a detailed briefing. Our development team then starts creating and prototyping the flavor. After subsequent internal testing, the developed flavor is presented to the client, and samples are provided for their own testing. In the final step, adjustments can be made to achieve optimal results. Through this process of development, testing, and feedback loops, we are able to create custom vape flavors that are perfectly tailored to our clients' brands.

  • How long does product development take?

    The development time for a new vape flavor varies depending on the project. On average, you can expect it to take about two months until we have developed your product together. We will guide you from the initial idea through sample creation and testing to the perfect result that meets our high quality standards.

  • Which certifications guarantee the quality of flavor production for e-liquids?

    Our processes are certified according to international standards (FSSC 22000 & ISO 9001). This ensures that the development and production of our vape flavors meets our high quality standards. The FSSC 22000 certification serves as globally accepted proof of a comprehensive food safety management system. 
    ISO 9001 certification is a globally recognized mark of excellent quality management. An optimal product begins with selecting the highest quality raw materials. We are committed to offering our customers the finest premium-quality vape flavors.

  • How does the final approval process for new vape flavors work?

    Final approval by our experts ensures that the flavors meet the customer brief and are optimally tailored to the specific properties of the e-liquids. The entire development process adheres to the highest quality standards and is only released once all specifications and criteria have been met. The goal is to deliver a product to the customer that meets Hertz & Selck's quality standards and provides an optimal vaping experience.

  • What are the advantages of having a laboratory in Hamburg for the development of e-liquid flavors?

    Hertz & Selck's laboratory is ideally located in the heart of Germany, allowing customers to be closely involved in the development of their products. This is particularly important for flavor testing. The successful development of a new e-liquid depends heavily on testing and honest feedback. Therefore, good accessibility in Germany is essential for us. At our Hamburg location, all vape flavors are created, sampled, and technically fine-tuned.

  • Can your flavorists translate abstract feelings like “refreshing” into a flavor?

    Our vape artists are experienced experts who can immediately generate numerous implementation suggestions, even from vague ideas or descriptions. This allows us to realize both concrete and abstract concepts for innovative e-liquids. Various test series and vapor samples ultimately lead to a perfect result. Through this process, customers receive vape flavors that are ideally suited to their brand.

  • Are you familiar with the current guidelines?

    We can offer or develop products to suit virtually any market taste while adhering to local legislation. If desired, our expert team will support you from concept to launch with a wide range of services. Whether it involves legal questions, application samples, proactive planning, or support for production implementation, with us you can rely on years of industry experience, the highest quality standards, and reliability.

  • Do we receive a design patent in advance?

    With pleasure. After your inquiry, our team will brainstorm ideas. Then we'll create the first test samples, which will be tested in the lab. If these meet a certain quality standard, we'll send you the first samples. Based on your feedback, we'll then work closely with our flavorist to refine the product until you are completely satisfied.