Our vaping expert Oliver Schwarzer provides deep insights into global product development, dealing with strict regulations and reaching physical limits – from simulating a noticeable lemonade tingle to exploring hearty flavor structures.

In an industry that must reinvent itself amidst dynamic regulations and cultural differences in taste, application expertise is the decisive competitive advantage. Our Flavor Artist and Application Manager, Oliver Schwarzer, provides insights into the technical precision work behind the scenes at Hertz & Selck in this interview.

What exactly is meant by the "flavor ban" and what consequences would it really have for the vaping market? This article contextualizes the current debate, shows the differences between flavor bans, ingredient restrictions, and single-use regulations, and explains what this means for manufacturers, brands, and product development.

Why do some vape flavors end up in the cupboard after just a few days, while others become a true all-day vape? The key isn't maximum intensity, but the right balance.

The vape market is booming. What was once considered a niche product is now a global growth market with millions of consumers seeking ever-new, exciting taste experiences.